Founded by Smart Women, for Smart Women
In 1999, founder Julie Hellwich made a few gifts for friends. The style and wit of the products struck a nerve with her chums and local store owners, and quickly captured the attention of smart women everywhere.
Smart Women items express the wit, intelligence, and smarts applied to the everyday experiences of extraordinary women. Smart is about making choices and making do; making amends and mending your socks. We know smart when we see it and when we feel it.
Smart Women products are fun, practical household gift items with a meaningful message. Informed by a do-it-yourself spirit, creative vision, and commitment to community, the collection puts a contemporary spin on the domestic arts learned from founder Julie Hellwich’s clever Midwestern grandmothers, Betty and Gert.
We want women to know that the things we do make a difference. By living and breathing our politics and convictions on a daily basis, (whether we’re running errands, running the office, or running FOR office) Smart Women change the world every day.